"My job as a researcher isn’t just to make sure that the camera is functioning and that the batteries are charged, but it’s also to observe what’s happening between Matt and his students, and find out if there’s things I can draw from there."

"I think I would insist that they took turns filming and directing, even if they didn’t express an interest in that. I didn’t feel it was really my place to push them to do things, but at the same time I had to take up the slack on that."

"I think they were intrigued by public service announcements when they saw the ad council videos that we showed them in the course. After that I think their motivation was they were just trying to do what we wanted them to do."

"I don’t think it was just them evaluating themselves, because every question we asked them tied back to the program, obviously, because that’s what we’re evaluating."