"I think my initial motivations were um that I think if I, when I was in high school if I had that program, my, the decision-making I, well the decision I made about my schooling would have been different and I probably would have had a much better experience with high school because I had a really terrible high school experience."

"I think I would insist that they took turns filming and directing, even if they didn’t express an interest in that. I didn’t feel it was really my place to push them to do things, but at the same time I had to take up the slack on that."

"It is important because it gives a medium that is attainable by huge groups of people. So, suddenly, they can make a little film, and it can be on YouTube and all of their friends can see it. They can be sent off to thousands of unknown viewers, or it can be showed in their school, or it can be shown in various different capacities."

"I think a lot of the kids, like we said about hip-hop being so pervasive, they look at it and see this end product, and it’s so sexy. They’re like, “I want to make that!” It’s good for them to go through the production because they see that it’s not all that easy – it takes a lot of work and perseverance to make an end product that you’re satisfied with. "

"For them to take ownership and to know that they had an outcome of the project – a physical that they can show, and they were part of that process, and they created their beats instead of someone else doing it. It’s much more important to teach kids how to do that for themselves."