"It was just one more exposure for me to know how much work goes into manipulating images, and making sure kids watch the stuff and then stay tuned for the commercials and buying Oreos, and whatever else."

"I think a lot of the kids, like we said about hip-hop being so pervasive, they look at it and see this end product, and it’s so sexy. They’re like, “I want to make that!” It’s good for them to go through the production because they see that it’s not all that easy – it takes a lot of work and perseverance to make an end product that you’re satisfied with. "

"It was just like, these kids are so incredibly intelligent when they’re engaged in that discussion. They’re still going to act a fool, and act like their regular selves and be like, “I’m the boss!” even after that."

"I realized that this was the niche; this was where the program Word comes in. I can take lyrics of a rapper who might say pretty offensive stuff about women, but then on the other side really talks about poverty in their community and how important it is to address it. I could also deconstruct the hero of the rapper, or this idea of idolizing, and not taking every word for granted, and unpackage what is being given to them in the music or culture."

'And the thing is, is that sex ed was never good. I mean, it was never a really solid class that you walked away feeling like, “Wow, I feel really good about being a lesbian,” or “I feel really good about being a woman,” or “I feel really good about, in my body, I know I feel confident that I can use a condom whenever.”'