"It was just one more exposure for me to know how much work goes into manipulating images, and making sure kids watch the stuff and then stay tuned for the commercials and buying Oreos, and whatever else."

"It’s a lot more likely for one of the participants to not show up because they’ve got to go to Footlocker and buy a new pair of kicks! That’s a lot more realistic, and more common for that to be the reason."